Before starting to plan a webinar, it’s really important for you and your team to think what potential students want to hear from you during a student recruitment webinar. One of the biggest mistakes that you can commit is to prepare a presentation without even think about what your audience wants to hear.
Consider that each audience is different: different ages, different interests and different nationalities or cultural habits. For this reason it’s really important to adapt the content of the slides and your speech according to the profile of these potential students.
We’ve noticed in our years of experience that for potential students the most important and interesting subjects to discuss during a student recruitment webinar are the following ones:
International recognition and/or accreditation of the University
Accreditation is a stamp of approval that ensures prospective students that the institution has in place standards to assess educational product and guarantee that its students will receive a quality education. For this reason, you MUST consider to discuss during the student recruitment webinar what international recognition and accreditation does your university have.
How classes are taught
For students it is also important to hear about the teaching methods, the size of the classes and the academic background of the teaching staff. Education is an investment, and they need universities to provide them strong reasons in order to choose a university.
Every time more students feel concerned about not finding a job after graduating, for this reason you shouldn’t forget to discuss about the career prospects of the course, it will be a point in your favor since it’s really important for potential students to know for what job positions they can apply after obtaining the degree.
We always recommend the participation of an actual student or an alumni who can talk about his experience in the classroom, it sounds reliable and it can play an important role in the decision making of the student. Potential students want to hear about his/her experience in the classroom, student life, the city and the campus. Besides education, students also are searching for a nice city to study in.
Why your university is the best option?
This is a key selling point for your university, and you definitely need to SHOW OFF! Very often students ask this question during the Q&A and this one of the strongest reasons why they decide to join a webinar, they want to hear from you why they should choose you, and honestly, no one is better than you for this.
You may also enjoy: Download our guide on 5 tips for a successful student recruitment webinar