Potential students like customers no longer want their attention bought, they want it earned. Whether you are an admissions officer or a marketer in the higher education sector you must always keep in mind when planning the different steps of the student recruitment marketing process that as a university you must give before asking something in return from them, for example “their data”. Continue reading
In 2015 a large list of universities worldwide decided to use student recruitment webinars as part of their marketing strategy. Some admission officers, student recruiters, and marketers in the higher education industry might not know whether or not they should use webinars at the beginning or at the end of the funnel, but it’s a fact that they have been trying out the different funnel stages to see which webinars fit the best for their recruitment process. Continue reading
On September 16th, 17th and 18th, The founders of Web2Present and TheStudyAbroadPortal, Luuk Mulling and Rasmus Weissfeld, will be attending the 27th Annual EAIE Conference in Glasgow to meet as many of the more than 5000 higher education professionals present from over 90 countries as possible.