How do webinars fit into the student recruitment funnel?

How do webinars fit into the student recruitment funnel?

In 2015 a large list of universities worldwide decided to use student recruitment webinars as part of their marketing strategy. Some admission officers, student recruiters, and marketers in the higher education industry might not know whether or not they should use webinars at the beginning or at the end of the funnel, but it’s a fact that they have been trying out the different funnel stages to see which webinars fit the best for their recruitment process.  Continue reading

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