As time goes by, new and better ways to recruit students are emerging. These new strategies are tailored to the needs of our times and to what students are demanding. One of these new ways are conversion webinars. These webinars suddenly started to be quickly adapted in the last year by a significant number of universities and business schools worldwide; no matter their size, it has become a core element in their student recruitment strategy.
But, why conversion webinars?
Besides being considered as an efficient, cost effective and time saving tool, conversion webinars are offering admission officers a new way to present all the information regarding the university and what is going to happen after the application process to the students who’ve already applied for a specific educational programme. These conversion webinars are the last step to take before the applicants convert into actual students.
After participating in a conversion webinar, it´s been demonstrated that a high percentage of international students are more likely to become actual students. This means that conversion webinars offer a great ROI compared to other marketing efforts to recruit students. Besides offering a great ROI, conversion webinars allows schools to give applicants their first experience interacting with your institution and this really matters to them.