Reasons to create an App for your University

Reasons to create an App for your University

Creating an app can offer your university a number of benefits that can certainly contribute to take your communication strategy to the next level. Apps offer institutions “personalization”, which means that they can offer a tailored communication to students based on their interests, location, usage behavior, and more. Continue reading

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5 Types of Emails You Could Be Sending to Students

5 Types of Emails You Could Be Sending to Students

Email marketing can offer to your institution a great marketing channel that can result to be effective in many ways when done correctly.

Think about everything that is happening at your institution and how you can translate all this into email marketing. To send an email we need a purpose to get in touch with the students. Also we need to acknowledge to who are we sending this email, a proper segmentation plays an important role in email marketing. Continue reading

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The NAFSA 2016 Annual Conference & Expo: Building Capacity for Global Learning

The NAFSA 2016 Annual Conference & Expo: Building Capacity for Global Learning

About the conference

 
The NAFSA 2016 Annual Conference & Expo promises to be one of the largest global events ever within international education. It is expected that more than 9,000 international educators from over 100 countries attend in Denver, Colorado, to this recognised event that will provide participants with opportunities to develop meaningful partnerships for their respective organizations. Continue reading

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4 Smart and Creative Ways in International Student Recruitment to Generate Leads Online

4 Smart and Creative Ways in International Student Recruitment to Generate Leads Online

Potential students like customers no longer want their attention bought, they want it earned. Whether you are an admissions officer or a marketer in the higher education sector you must always keep in mind when planning the different steps of the student recruitment marketing process that as a university you must give before asking something in return from them, for example “their data”. Continue reading

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The Importance of following up with students after a student recruitment webinar

The Importance of following up with students after a student recruitment webinar

If you are a university or educational institution then you have no doubt either come across webinars as a means to recruit students globally or maybe you have even used them as a way to enlist students on the courses at your university. The success of these live interactive events has proven to be a valuable tool in any recruiters arsenal as it gives the opportunity to reach all sectors of the global markets and countries through the world wide web.

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Masterclasses: The new innovative method for recruiting students online

Masterclasses: The new innovative method for recruiting students online

If you are a student recruiter with an online presence you have no doubt come across webinars as a means to recruit students online from different parts of the globe. This fairly new way of universities creating an interactive webinar where they get the opportunity to showcase their courses, the university, the professors and the course directors themselves has proven to be a successful model to get potential students interested in the university and a specific mode of study.

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Creative Ways to Recruit Students in 2016

Creative Ways to Recruit Students in 2016

If you are an educational institution looking to grow your recruiting process online or offline there are a number of ways to cast your net wide to ensure you maximize optimum results and get the result that your institution is looking for. There are so many creative ways to successfully recruit students in 2016. Many online marketers today utilize and make use of the amazing ways social media and the world wide web can bring you the results and numbers of applications that you are looking for.

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5 Subject Line Tricks that Get Your Emails Read by Students

5 Subject Line Tricks that Get Your Emails Read by Students

No one can deny that we all want our email campaigns to be read by students and/or potential students, but with the volume of messages they receive, we need to make our emails stand out from the rest. No matter how great is the content inside our campaign, if the email is never opened, no one will read or find out what we are trying to communicate. Continue reading

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What is the most popular study abroad destination for Indian students?

What is the most popular study abroad destination for Indian students?

The number of Indian students studying abroad has exponentially grown year after year with the most popular countries shown in the table below (results from 2010). According to The UNESCO institute for statistics for the most recent stats from 2013, The United States is still the number one study abroad destination for Indian students. Students from Indian are traveling in higher numbers than ever before to pursue higher education abroad. Continue reading

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What important role will webinars play in 2016 in International Student Recruitment?

What important role will webinars play in 2016 in International Student Recruitment?

Due to the fast paced changes in online consumer behavior and the adaptation of new technologies, in 2015 a large list of universities and business schools such as the Trinity College Dublin, Karolinska Institutet, University of Oulu, the University of Birmingham, and Uppsala University, embraced webinars as one of their marketing methods to recruit international students for their different online and offline undergraduate and postgraduate programmes. Continue reading

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