Creating an app can offer your university a number of benefits that can certainly contribute to take your communication strategy to the next level. Apps offer institutions “personalization”, which means that they can offer a tailored communication to students based on their interests, location, usage behavior, and more. Continue reading
Email marketing can offer to your institution a great marketing channel that can result to be effective in many ways when done correctly.
Think about everything that is happening at your institution and how you can translate all this into email marketing. To send an email we need a purpose to get in touch with the students. Also we need to acknowledge to who are we sending this email, a proper segmentation plays an important role in email marketing. Continue reading
About the conference
The NAFSA 2016 Annual Conference & Expo promises to be one of the largest global events ever within international education. It is expected that more than 9,000 international educators from over 100 countries attend in Denver, Colorado, to this recognised event that will provide participants with opportunities to develop meaningful partnerships for their respective organizations. Continue reading
Potential students like customers no longer want their attention bought, they want it earned. Whether you are an admissions officer or a marketer in the higher education sector you must always keep in mind when planning the different steps of the student recruitment marketing process that as a university you must give before asking something in return from them, for example “their data”. Continue reading
If you are a university or educational institution then you have no doubt either come across webinars as a means to recruit students globally or maybe you have even used them as a way to enlist students on the courses at your university. The success of these live interactive events has proven to be a valuable tool in any recruiters arsenal as it gives the opportunity to reach all sectors of the global markets and countries through the world wide web.
No one can deny that we all want our email campaigns to be read by students and/or potential students, but with the volume of messages they receive, we need to make our emails stand out from the rest. No matter how great is the content inside our campaign, if the email is never opened, no one will read or find out what we are trying to communicate. Continue reading
The number of Indian students studying abroad has exponentially grown year after year with the most popular countries shown in the table below (results from 2010). According to The UNESCO institute for statistics for the most recent stats from 2013, The United States is still the number one study abroad destination for Indian students. Students from Indian are traveling in higher numbers than ever before to pursue higher education abroad. Continue reading
Due to the fast paced changes in online consumer behavior and the adaptation of new technologies, in 2015 a large list of universities and business schools such as the Trinity College Dublin, Karolinska Institutet, University of Oulu, the University of Birmingham, and Uppsala University, embraced webinars as one of their marketing methods to recruit international students for their different online and offline undergraduate and postgraduate programmes. Continue reading